How hiring content writing services boosts your business growth?

hiring content writing services

Are you running a business and thinking about hiring content-writing services? But are still skeptical about it? Well, let me help you get through it. 

Content writing is the most important part of the website, it won’t only help you get visibility and ranking on SERP, but it will also help you in getting quality leads. Having a responsive website is essential but having readable and engaging content is crucial.

60% of people seek out a product after reading about it online and around 70% of people would like to read about your brand through an article rather than an advert. 

So, are you focusing on these 60% and 70% of potential customers waiting to buy your product or learn more about you? If not, start now with the help of professional content writers.

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Now, let’s understand how hiring content writing services in India will help your business in the long term.

Key Takeaways:

- Hiring professional content writing services can help you increase brand awareness, boat website traffic, and have higher conversion rates.

- It is also more cost-effective than hiring an in-house content writer

- With proficient writers helping you create content, you won’t have to worry about readability, originality, and accuracy.

- You will get content perfectly written for both humans and search engines. It complies with algorithm updates and also engages your target audience.

What are content writing services?

Content writing services are a type of service that involves helping brands and enterprises with their content writing needs be it for websites, social media, or even a sales copy. It is a service offered by firms, companies, agencies, and even freelancers. 

What are the benefits of content writing services?

There are several benefits of hiring content writing services, from saving your time and writing SEO blogs and articles to getting leads via email marketing campaigns. Let’s have a look at how it will benefit you as a brand.

1. Saves time and resources

When you go with content writing services, you will save much time and resources. How? You won’t have to train an employee on how to write an engaging and informational piece of content. All you have to do is convey your content requirement to the writing services providing company. With the help of experienced writers, you will get ready-to-post content for your website. 

2. Provides expertise and experience

Hiring content writing services gives you the benefit of having your article written by professional content writers. The agency houses expert and experienced writers to help you churn high-quality content that will get you ranking higher on SERP.

3. Offers a fresh perspective and new ideas

Experienced writers have a knack for writing content that can directly connect to your target audience. Opting for writing services can bring a whole new perspective and freshly brewed ideas that you didn’t think of!

4. Ensures high-quality and professional content

With years of experience in the writing industry, professional writers can help you write high-quality, informational, and quality content. With our thorough research-based process for writing articles, our writers can provide you with content that will get you leads.

5. Helps improve SEO and online visibility

Content is key to improving your SEO and simultaneously online visibility. With SEO-friendly and qualitative content, you can rank higher in Google and other search engines. It will help you generate and drive organic traffic to your website. 

6. Facilitates content marketing and social media strategy

If you want your content marketing and social media strategy to be effective and yield expected results, you will need content that is engaging as well as tailored for your targeted audience. Hiring professional content writing services can help you in creating content that will facilitate your marketing plan.

7. Increases website traffic and conversions

Marketing and sales are the main pillars of any business. If everything is working well, your marketing will generate converting leads. And for that to happen, you will need to have content that can pick the pain point of your potential customers and convince them that you offer the best solution. 

8. Enhances credibility and trustworthiness

Google has clearly stated that content should comply with E-E-A-T (expert, experience, authoritative, and trustworthy) to have a chance of ranking on SERP. And this type of content will only make you stand as a credible and trustworthy brand among the cutthroat competition. Let professional content writers help you in creating content that complies with algorithm updates of Google and other search engines.

9. Cost-effective compared to hiring an in-house writer.

Hiring content writing services is cost-effective as compared to hiring an in-house writer. When you hire someone, you will have to train them and provide regular salaries which include additional benefits like health coverage and insurance. In short, you will be spending more money. Whereas, when you opt for writing services all you have to do is pay for the services you are opting for!

This isn’t just the difference between hiring an in-house writer and content writing services, there are others too. In the coming section, we will be taking a look at the comparison between hiring in-house writers, writing services, and freelancers.

Hiring in-house content writers Vs. Content writing services Vs. Freelancers

The importance of high-quality content among businesses is rising, and so is the need for content writers. When you think about content writing, three options can help you develop content: in-house writers, content writing services agency, and freelancers. 

However, all three of them have their own advantages and disadvantages. Let’s see what are they and then you can go with the option that fits best for your business.

AspectsIn-House WritersContent Writing ServicesFreelancers
Expertise and ExperienceDeep understanding of the company’s brand and values, but may lack experienceExperienced writers with diverse industry experienceVaried levels of experience and expertise
CostMost expensive optionVaries depending on the services and expertise requiredGenerally the most affordable option
Turnaround timeMay take longer to produce contentCan produce content quickly and efficientlyMay take longer to produce content
ScalabilityMay not be able to keep up with high content demandsCan quickly scale services up or downMight find it difficult to scale services if there’s much work from other clients
Quality controlMore direct control over the quality of content producedProvides quality assurance and caters to your expected content quality as wellMay have to rely on quality control processes
CommunicationEasier to communicate and conveyCommunicate via mail or callCommunicate via mail or call
AvailabilityAvailable during set working hoursAvailable around the clockAvailability varies depending on the freelancer
Contract flexibilityGenerally less flexible due to employment contractsGenerally more flexible, with options for short-term or long-term contractsGenerally more flexible, with options for short-term or long-term contracts

The final decision will be yours about which one you would like to go with between hiring in-house writers, writing services, or freelancers. Take all the aspects into consideration before finalizing. And if you need help creating content that resonates with your audience, contact us to discuss further.

What is included in professional content writing services?

The value of professional writing services can help your business achieve goals, as it has never before. How? Through its exceptional services and benefits, it brings along. When you hire writing services, you can expect the following things:

  1. An organized team of writers that will provide you with content as per your requirements on a regular basis.
  2. Content with misleading information won’t do any good to your website. Professional content writers will help you create factually accurate content and add a trust factor to it!
  3. Writers associated with content writing services providers have received training to write content in a way that they can easily avoid unintentional plagiarism and have originality.
  4. Gives you can access to high-quality content. Reviewing, proofreading, and re-editing content can consume so much time, that you will save by opting for writing services.
  5. Writing readable SEO content is difficult, but writers with experience can pull it off effortlessly. Hence, you will also get a content with perfect readability score to engage your readers.
  6. Last but not is the access to a variety of content formats. Whether you are looking for a blog post, press release, email, social media post, or video script, the content writing services provider offers all of them.

Professional content writing services can help take your business to the next level by creating high-quality, engaging content that resonates with your target audience. 

With our expertise in creating SEO-friendly blog posts, website copy, social media content, and more, we can help you attract and retain customers and grow your business. Contact us now to learn more about our content writing services.

Hire the best content writing services today!

Hiring content writing services can provide numerous long-term benefits for your business as stated in the article. So, if you are looking to establish your brand as a leader in your industry and build long-lasting relationships with your customers, consider investing in writing services. 

Contact us to learn more about how we can help take your business to the next level with our content writing services.

Karuna Shah
With her huge experience in content writing, she has been a regular author at BlackBuck Magazine. She already has a story published in an anthology book and will be soon getting published her own book too. Apart from that, she is a businesswoman, exploring her business skills and managing work and household together!